How the Faceplant Seed Was First Planted

Karen H1 comment

At Faceplant we create beautiful, high-end, sleep-related products with playful and inspiring musings designed to make our customers smile before they Faceplant into their pillow each night. Our distribution focus is unique neighborhood boutique retailers and from our humble beginnings in 2008, Faceplant is now featured in over 1,000 stores across the U.S.

Brigitte's Story...

Soon after my son was born in 2008, the economy slowed to a halt and I lost my 15-year corporate job. With a newborn child, no health insurance and no income, the first instinct that set in was fear. Then I took a deep breath and exhaled as I realized this was the perfect time to put my dreams to the test.

At an early age I learned that when I read through class notes before I slept, I could recite them in detail in the morning. I thought it was some great secret that what I read before I slept danced through my dreams and caused me to recall it vividly.

As I traveled through life and too many hotels, I occasionally found a note left by the turn-down staff saying, "sweet dreams and a pleasant tomorrow" or an equally warm sentiment. Although it was a simple gesture, it always felt personal, and just for a moment, gave me a sense of comfort and ease before I drifted off to sleep.

Of these two concepts was born Faceplant Dreams. It’s simple. Read inspiring, playful, or comforting musings before you "faceplant" into your pillow each night and relish in the splendor of positive dreams.

To inspire those dreams, we create pillowcases, sleepshirts, slippers, and other cozy products with thoughtful and playful musings. Our best selling messages? “I sleep with dogs” and “Always Kiss me Goodnight”. We have a beautiful bamboo lounge wear line with inspiring messaging secreted in the fabrics. We’re sticklers for gloriously soft fabrics and beautiful packaging and we put a lot of thought into the messages we offer, but in the end, we simply say what’s in our hearts and what makes us smile.

Our Faceplant family now includes my husband, children, and several amazing employees. We believe in conducting business and our personal lives with integrity, honesty, and respect. We endeavor to work with suppliers, representatives, and customers who share our outlook. We hope that together we create an energy of cooperation, friendship, and peace that is just a little bit infectious in this world. Thank you for sharing our dream. 


Brigitte Farrell

1 comment

Karen Lamb
Karen Lamb
what a refreshing concept. I business based on integrity and wanting to make people feel good, while at the same time, earning a living. That is something I can get behind.

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